Adobe uses artificial intelligence (AI) in Photoshop to speed up the process of editing/assembling images. This joined the Generative AI product, Adobe Firefly, to the world’s best-known image editing software. A beta version of Photoshop is available to Adobe users, where we can use and explore this new tool, the “Generative Fill”.

This new tool has just appeared and is already raising a lot of opinions in the market. So, like the well-known movie starring Clint Eastwood, “The Good, the Bad, and the Ugly”, let’s explore what we can get from “Generative Fill”.

IA in Photoshop – THE GOOD

It is a user-friendly and very intuitive tool. It allows us to modify parts of an image almost automatically and with great quality, remove/add objects, and expand or change backgrounds.

How to do it?

It is very simple:

  • simply select the area of the photo that we want to replace or delete;
  • write in the textbox what we want to put in its place (the more specific and detailed the instructions are, the better the result);
  • and voilá!
  • we have three additional options to choose which image we want to have applied.

Go to Adobe’s tutorial here.

And how does it work?

Photoshop sends the information to Adobe IA in 3 parts to be processed: the text we want, the area we select and the rest of the image, as it must integrate perfectly with the new montage. Making it difficult to distinguish between the real and the fake, since the “Generative Fill” immediately matches the perspective, light, and style of the image to be applied.

Quado - A Persistência da Memória, de Salvador Dali  
Paint - The Persistence of Memory of Salvador Dali
The Persistence of Memory” by Salvador Dalí
Monalisa - Photoshop AI
“Mona Lisa” by Leonardo da Vinci

It is a tool that above all speeds up the work process that previously could take hours to execute perfectly.

IA in Photoshop – THE BAD

We have a few issues to keep in mind when using this tool because it is designed to respond to the shape of the selection. That is, if I want to add a beard, for example, I have to give the approximate shape I want in the photo area.

If we do not do this, a replacement of the entire demarcated area will occur. In conclusion, we have as a final result what we do not intend, but giving rise to funny and out-of-context montages. 😁

Another situation that we can have with this tool is the possibility of watermarking copyrighted images. This can lead to the creation and use of unauthorized content.

However, Adobe has some solutions for this type of issue, one of them is to limit “Generative Fill” to filling a maximum area of 1024x1024px.

Another solution that will be implemented as soon as Photoshop is out of beta will be to assign credentials to files indicating that they have been altered using AI.

Questions have been raised regarding the use of image rights for AI. To avoid constraints Adobe has trained Firefly on 100m images from the Adobe Stock Library as well as public domain images whose rights have expired.

We should keep in mind that this is a tool still in testing. At this time it is only available in the English version and still has some constraints on certain applications, especially if we want to add people in photos or textual indication and may not always “get” the right one.

AI in Photoshop – THE UGLY

Adobe considers Firefly more like the “co-pilot” of the graphic designer than his substitute, as fears have arisen in the market of the possible loss of work by professionals in the area.

The intention of creating this tool according to Adobe is mainly to speed up and facilitate the process of editing images for professionals.

However, this tool will help users with no skills to manipulate images with a few clicks and in an almost imperceptible way, which will lead to a market escape of small consumers from professionals.

DIY is getting another push from the digital market, leading to fewer and fewer people resorting to professionals to perform certain tasks related to communication design.

It is always important to emphasize that having the tools available is not at all the same as getting the help of an accredited professional in the creative field.

Another factor that comes to be the villain of this story is the ease with which we may have more and more fake political images circulating. The restrictions being planned by Adobe may not be enough in a world increasingly bombarded with false information.

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