Find out the top Social Commerce trends for 2022 that will strengthen your brand’s sales, marketing, and growth.

There is a fine line between social commerce & e-commerce

The line between e-commerce and social media is disappearing, giving rise to social commerce.
The idea behind social commerce is straightforward and usually involves brands using social media to sell their products or services rather than relying on an independent online commerce website.

However, the majority of brands that practice social commerce are linked to independent online commerce stores.

“Location” is the essential ingredient of social commerce because it takes advantage of social proof. In many ways, social commerce has most of the benefits of influencer marketing – without the need to work with influencers.
Since social commerce came into force, brands have gained consumer trust, engagement, interaction, and conversions. This sales typology gives a new definition to the conduct of e-commerce business by reducing time and simplifying the purchase process, drastically changing the way the consumer behaves.

Social media users spend a lot of time scrolling through their feeds. This has propelled brands to have a ubiquitous presence, to increase their sales.
The trends of this business typology have grown as indisputable strategies for the online commerce sector and will continue to grow in the coming years.
Instagram, for example, leads the sales of Gen Z, who spend 2x more, shopping on social channels as the average consumer.
Gen X, on the other hand, is leaning towards Facebook.

  1. 5G connectivity will enable XR experiences on connected devices
  2. Digital avatars will slay the fashion industry
  3. The conventional use of NFTs is still in contention
  4. Micro-influencers will continue to help brands increase their reach
  5. Friction-free experiences will win hearts and loyalty
  6. User-generated content is still an essential marketing strategy
  7. Conversational commerce is now an essential element in social commerce
  8. More Intelligence use cases for Artificial, Augmented Reality, and Virtual Reality in Social Commerce
  9. Voice technology and conversational shopping continue to rise in popularity
  10. Live streaming is ready to grow even more
  11. Specialized social media markets will continue to help social commerce expand
  12. Low-priced products will continue to sell well on platforms Social RMS in 2022
  13. Better and more integrations between Social Commerce and e-commerce platforms
  14. Frequently Asked Questions

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