For many users, a website is a place where they can confirm information about a brand, confirm contacts and find available products or services.
But with the dominance of social networks and Artificial Intelligence (AI) gaining a foothold at the top of searches…
Is it still worth creating a website?
Before we talk about websites, we’d like to share a fascinating phenomenon in online searches and advertising: TikTok overtakes Google to become the preferred search engine of Generation Z.
There is a growing perception that Google’s supremacy as a search engine may be under threat. On the other hand, short video networks such as TikTok and even OpenAI’s ChatGPT are increasingly being used by young people to get information immediately.
Generation Z prefers instant consumption
Users between the ages of 15 and 20 are leaving the Google search engine behind and are increasingly turning to TikTok to search for information. TikTok is faster and more attractive and is considered by some experts to be a natural evolution of an image-oriented society.
However, the online search giant is trying to counteract the flight of users by developing a new feature called Multisearch that allows users to search for a combination of text and image, enhancing a more visual experience.
For now, the Google search engine has been reserved for more serious information. Generation Z believes TikTok search is for discovery, while Google provides a validation tool.
With this information in mind, we understand that the significant growth of various social networks has made it easier to find details about businesses. Whatever segment your company operates in, your audience uses one or more social networks to find brands and purchase services or products.
That means it’s better to bet on social networks and leave the website to one side, right? Wrong.
Most people are on social media for entertainment, to interact with friends and family and, eventually, with brands. Therefore, social networks are not always appropriate for doing serious business.
A website, on the other hand, is dedicated to presenting a business and creating numerous sales opportunities. So the answer to your initial question is: It’s still worth having a website!
Why is it still worth creating a website?
Imagine you need a specific outfit for an event. Which online channel do you turn to, Google or Instagram?
Probably Google. In other words, the search engine is still the channel people use to find a solution to a problem.
Therefore, to achieve good visibility from the results displayed on Google, it is essential to have a website. The main purpose of this tool is to attract new visitors and sell.
We’ve put together the main advantages of having a website:
- Your business is easier to find
- Your brand will have more authority
- Excellent customer relations channel
- Perfect place to sell
In short, if the aim is to buy, the website is the most popular channel. Of course, this does not prevent other channels from being used for commercial purposes.
Remember that the website has an important advantage over social networks: it’s completely your space!
Now that we’ve shown you the advantages of creating a website, even with the massive expansion of social media, why don’t you trust us to help you build an online sales machine?
MD3 is one of the leading companies dedicated to building websites. Schedule a meeting and talk to one of our sales team.
